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Dan Murphy's GROWLERS

  • Gash
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10 years 9 months ago #859 by Gash
Dan Murphy's GROWLERS was created by Gash
Despite having a fairly sinister-sounding name, Dan Murphy’s new “growler stations” are likely to make a lot of Australian boutique beer drinkers very happy.

Growlers, all the rage in the United States and New Zealand, are one to two-litre glass or plastic bottles containing draught beer.

Dan Murphy’s, which is owned by supermarket giant Woolworths, is already trialling new beer dispensers, or “growler stations”, in two stores. Depending on the success of those two, it may roll out the dispensers to about 30 of its 160 stores.

Growlers are popular because they are often cheaper than bottled beer and the beer is much fresher. Those who already have a growler bottle can get subsequent refills too.

Micro-brewers already selling growlers in Australia are happy about the development.

“Whether Dan Murphy’s does it or not is of no concern to our sales model,” Richard Adamson, the director and head brewer at micro-brewer Young Henry’s Brewing Company, told The Australian Financial Review.

“If it brings better beer to people, I’m happy for it to happen.”

danmurphys.com.au/guides/growler-content

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  • camstans
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10 years 9 months ago #866 by camstans
Replied by camstans on topic Dan Murphy's GROWLERS
i wonder what their idea of 'craft beer'is for refills

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  • Gash
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10 years 9 months ago #869 by Gash
Replied by Gash on topic Dan Murphy's GROWLERS
I'd be guessing Matilda Bay and other bigger craft breweries, but who knows? Would be great if they support the smaller guys, but that would mean some hassles, maybe because every few shops would be different and might be too much of a pain in the arse for them???.

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