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Coopers (SA) partners with Thatchers Cider (UK)

  • Gash
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4 years 5 months ago #1174 by Gash
Coopers Brewery (SA) has entered the cider market in Australia, inking a deal with English manufacturers, Thatchers Cider. The deal will see Coopers taking on responsibility for kegging draught Thatchers Gold at its brewery in Regents Park, and distributing it nationally to the on-premise market through its Premium Beverages arm.

“We expect Thatchers Gold will have a major impact on the draught cider market in Australia,” said Dr Tim Cooper, Managing Director of Coopers. “It is highly regarded as one of the world’s best ciders and is a great fit within our portfolio of quality beers. We are determined to establish Thatchers Gold as a premium brand in the growing Australian cider market.”

The agreement, which was signed late in 2013, marks the end of a three-year search by Coopers to find the right partner to enter the cider market in Australia.

“Chairman Glenn Cooper and I met Martin Thatcher and his team in the UK and felt an immediate affinity with them,” Dr Cooper said. “Thatchers is a fourth generation family business that produces premium quality products. It has been growing rapidly in the past 20 years and the fit seemed right. We are extremely excited about the possibilities.”

“There are so many synergies between Thatchers and Coopers that I’m absolutely convinced this has always been a partnership just waiting to happen,” said Martin Thatcher, Managing Director of Thatchers. “Both companies share similar values of heritage, family history, quality and most importantly a deep rooted care for their business and their customers.”

“Thatchers Gold, crafted in Somerset, the home of English cider, is a cider that represents everything that we at Thatchers cherish and we are delighted that we may soon be sharing our cider with Coopers’ customers – we hope our friends in Australia will enjoy their pint of Gold as much as we do in the UK,” he continued.

The cider will arrive in Australia in bulk tankers, to be kegged by Coopers into Coopers standard kegs, which will slot straight into existing systems of pubs and clubs around the country that are already set up to handle Coopers kegs.

Coopers Chairman, Glenn Cooper, says that they are currently in negotiations to have Thatchers Gold on sale at the Clipsal 500 V8 Supercar event in Adelaide, scheduled for 28 February to 3 March. Plans are also underway for an Australia-wide roll-out of Thatchers Gold to on-premise locations.

Thatchers is a fourth generation family company that began producing cider in 1904 when Martin’s great grandfather William Thatcher started making the product on his farm at Somerset. It began selling draught cider to pubs in 1904. Today the company grows apples on 360 acres and processes around 25,000 tonnes of fruit per year. Products include a range of single varietal ciders, premium, draught and fruit and pear ciders.

- See more at: www.beerandbrewer.com/_blog/News/post/co...sthash.e6xAKdLU.dpuf

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  • Dullahan Brewing
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4 years 5 months ago #1175 by Dullahan Brewing
Replied by Dullahan Brewing on topic Coopers (SA) partners with Thatchers Cider (UK)
Ha ha i fecking knew it Pear Cider here we come :woohoo: :woohoo: :woohoo:

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Drunken Ramblings

Gash - Sat 14 Jul - 21:42

ah well, seems Ive answered on one and Finroo on the other, no dramas, all good!

Cherry1's Avatar Cherry1 - Sat 14 Jul - 16:16

Managed to double post a topic, can you delete the second one Gash?Cheers Chris

bradobrew - Wed 20 Jun - 20:42

Thanks for the help gash. bradobeer, bradobrew its almost the same haha

Gash - Mon 18 Jun - 18:09

Sorry mate, missed this message! Hope everything is ok! Cheers

Finnroo - Tue 12 Jun - 17:32

Finn roo here, im g oing to take a monthoff social media because of my health issues.Cellar dweller is something i have come to enjoy just putting my 2 bobs worth in and enjoying it. Cheers Gash and thank you so much for everything see you in 4 weeks

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